Health Food Shoppe · 1265 Madison Ave, NYC
Pure ingredients, everyday joy.
01 — What we do
Welcome to EmmaBelle’s. A Health Food Shoppe where healthy eating should be delicious, and accessible to everyone. We believe in ingredients that you can pronounce.
Our shelves are filled with a mix of thoughtfully curated vegan, gluten-free, dairy-free and refined-sugar-free options designed to nourish your body and delight your taste buds.
Whether you’re managing food sensitivities or simply seeking cleaner, more mindful choices, you’ll find something here that feels good — and tastes even better.
Let us help you fill your pantry with snacks, or stock your freezer with this week’s private chef made balanced meals.
We stock a little bit of something for every type of eater, but our one guiding principle will always be no chemicals, ever.
02 — About us
Our mother fought an autoimmune disease — and reached remission through clean eating.Emma Grace & Lyla Belle
We’re two NYC-born and raised sisters: Emma Grace and Lyla Belle. Growing up we had complicated relationships with food.
Watching what changed for her changed how we thought about all of it — what we bought, what we cooked, and eventually what we wanted to put on a shelf of our own.
By fueling our bodies with healthy eating, we discovered wellness and created EmmaBelle’s to share that journey with others.
The list we’re proudest of.
What we won’t sell is the whole point. Every product that earns a place on our shelves has been read against this list first.
Our exclusion list
30,000
Ingredients that never make it through the door — checked against every product on our shelves.
Browse what we exclude.
A working extract of the list, 34 of them. Filter by what the ingredient is there to do.
Every single shelf.
Not a corner of the shop — the whole shop. Whatever you can’t eat, you can still shop here.
Vegan
Plant-based options in every aisle, not penned into one.
Gluten free
Whole shelves of it — not one sad corner by the door.
Dairy free
Swaps that actually taste like the thing they replace.
Refined sugar free
Sweet, without the crash an hour later.
Pantry
Snacks and staples with lists short enough to finish reading.
Freezer
Private chef–made balanced meals, restocked every week.
The standard
About 30,000 ingredients that never make it through the door.
The brands
Small makers and labels you won’t find on an ordinary shelf.